CVB Releases 2011-2012 Annual Report

Lewisburg, WV (September 25, 2012) - The Greenbrier County Convention and Visitors Bureau (CVB) has released its Annual Report for the 2011-2012 Fiscal Year.

The year included a number of hallmark events from increased visitation at the regional Visitors Center to participating in The Greenbrier Classic to unveiling Budget Travel magazine's feature with Lewisburg's designation of America's Coolest Small Town.

Some of the highlights of the year included:
- Welcoming 37,895 Visitors to the Visitors Center.
- Distributing 213,005 brochures.
- Dispersing nearly $30,000 to Greenbrier County groups through the CVB Mini Grant Program.
- Producing a Welcome Video featuring 120 locations throughout Greenbrier County.
- Unveiling a mobile website.
- Launching a volunteer program.

"We know visitors are drawn to this area for a truly unique destination experience," said Kara Dense, Executive Director of the CVB. "By presenting this annual report to the County Commission and to all of our municipal and industry partners, we can demonstrate the impact of our integrated, consistent marketing efforts year-over-year.

Our very mission is to market this region as a premier tourist destination, and we know this level of accountability to our industry and community demonstrates our strategies are working. We are converting prospective travelers to actual visitors to the Greenbrier Valley."

The tourism industry continues to be a vital component of Greenbrier County's economy. Annually, $181 million is spent by travelers. Additionally, nearly 2,000 people are employed by the industry which in turn generates nearly $79 million in payroll earnings.

The CVB is presenting the Annual Report to city and town councils throughout the county during the months of September, October, November and December. 

About the Greenbrier County Convention & Visitors Bureau:
The CVB's mission is to strive each day to positively impact the area's economy by marketing the region as a premier tourist destination. The Greenbrier Valley is the second most visited region in the state with 1.3 million visitors annually and an economic impact of more than $181 million.

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