Greenbrier Valley Tourism Summit

Shaping Our Future Through Strategy and Insight

Tourism extends far beyond the visitor—it’s a core economic engine, driving investment and fostering community vitality. Join us for a full day as we explore the impact of this industry in the Greenbrier Valley and across West Virginia. From strategies that can significantly increase customer retention to the power of building a compelling brand, this summit is packed with valuable takeaways for business owners, community leaders and hospitality professionals. Don’t miss this opportunity to be part of the conversations shaping tourism!

REGISTRATION OPEN

May 8, 2025 | 9 a.m. - 4 p.m.

TICKETS
$50 per person, $40 per person when registering three or more - hot buffet lunch included

Use promo code 3ORMORE to access the special discount offer.

RSVP BY MAY 1, 2025

AGENDA

EVENT LOCATION: The Schoolhouse Hotel, 125 Schoolhouse Way, White Sulphur Springs

08:30 a.m.   Registration Opens

09:00 a.m.   Kara D. Dense, President and CEO, Experience Greenbrier Valley

10:00 a.m.   Dom Thiel, Vice President Strategy, Fahlgren Mortine

11:00 a.m.   Kelly Collins, CEO, State Fair of West Virginia

11:30 a.m.   Hot Buffet Lunch - mixed greens salad, artisan rolls, herb-seared chicken breast with creamed leeks, roasted sirloin with peppercorn shiraz, green beans, rosemary-garlic fingerling potatoes, bread pudding and apple crumble for dessert - drinks and snacks available throughout the day

12:30 p.m.   Richie Heath, Executive Director, WVHTA and the WV Association of CVBs

01:00 p.m. Secretary Chelsea Ruby, West Virginia Department of Tourism

02:00 p.m.   Josh Collins, Founder and CEO, Main Street Mentor - Keynote Speaker

03:00 p.m. Matt Ford, President, Greenbrier Environmental Group