Email marketing is proven to be one of the most effective marketing tools to increase a client base. With billions of emails delivered to inboxes daily, businesses must get creative to keep customers from clicking delete. The Greenbrier County Convention & Visitors Bureau (CVB) is offering an Email Marketing Session through its Partner Education Workshop Series. The free 90-minute session starts at 9 a.m., on Oct. 10, in the Rahall Room of the Greenbrier Valley Visitors Center.
Greenbrier County CVB’s Marketing Director, Beth Gill, will breakdown best practices while sharing real-world examples for local businesses to implement. She will guide attendees through campaign messaging, growing and maintaining an email list, while emphasizing how to get noticed.
Gill oversees all marketing strategies at the CVB in an effort to increase visitorship to Greenbrier County. She is responsible for all direct advertising, the Greenbrier County CVB website, the email newsletter and more. Gill has more than 15 years of experience in marketing and has been with this organization since 2014.
To attend, RSVP to info@greenbrierwv.com or 304-645-1000. Through the Partner Education Workshop Series, the Greenbrier County CVB provides free workshops that give its tourism partners and other businesses marketing-related best practices and easy-to-implement techniques while staying up-to-date on the latest trends.