Lewisburg, W.Va., June 5, 2018— The Greenbrier County Convention & Visitors Bureau (CVB) continues the 2018 Partner Education Workshop Series with Use Story-Telling to Your Competitive Advantage at 9 a.m., June 13, in the Rahall Room at the Greenbrier Valley Visitor Center.
Aly Goodwin Gregg leads the workshop with references to real-world examples of effective — and not so effective — content strategies. Attendees will learn how to create and pitch a story that can earn high-quality media coverage for a business or event.
Gregg will also emphasize the foundation elements of quality content, teach how to develop a compelling story and strong message as well as identify ways to test and adapt a plan.
Managing Director for GuardianBridge, Gregg is a nationally recognized communications expert. She has successfully delivered crisis communications services for the manufacturing, financial, energy and hospitality sectors, and provides spokesperson training and employee relations to companies across the nation.
Through the Partner Education Series, the CVB provides free workshops that give its tourism partners and other businesses marketing-related best practices and easy-to-implement techniques while staying up-to-date on the latest trends. To attend, RSVP to info@greenbrierwv.com or 304-645-1000.