Greenbrier County Convention & Visitors Bureau
The Greenbrier County Convention and Visitors Bureau is a non-profit 501c(6) corporation that was formed in January 2001 to market Greenbrier County as a premier tourist destination. The CVB is funded by 50% of the Hotel/Motel Tax (according to WV State Code 7-18-1) collected by the County, City of Lewisburg, Town of Rainelle, Town of Alderson, City of White Sulphur Springs and City of Ronceverte. Since the tax is paid by visitors who stay in area lodging establishments, our goal is to put “heads in beds.” Visitors who stay overnight are more likely to spend money at local businesses, sustaining our revenue stream and allowing us to continue to market and draw more visitors to our area.
As a non-membership organization, the CVB promotes every tourism related business and event in Greenbrier County. Each “tourism partner,” as we refer to them, receives a free listing in our annual Greenbrier Valley Visitors Guide, a free listing on our website, GreenbrierWV.com and free space for brochures and promotional material in the Greenbrier Valley Visitors Center. This year alone, the CVB spent $400,000 marketing the area in key geographic regions. Included in this number was the $25,000 awarded to local business groups and organizations through our mini-gran program.
The CVB is governed by a 14 member Board of Directors, made up of funding partners and tourism partners from various sectors of the county’s tourism industry. As an extension of the Board, there are several committees dedicated to providing input and guidance for each facet of the organization. We employ 9 staff members, 5 full-time and 4 part-time, who manage our day-to-day operations.
The CVB is accredited by the West Virginia Association of Convention and Visitors Bureaus and is one of the most respected CVBs in the state. Executive Director, Kara D. Dense, holds leadership roles in both the West Virginia Association of CVBs and the West Virginia Hospitality and Travel Association. As such, she is very involved in advocacy and representing the tourism industry at the state level.
To request information or for our contact information, click HERE to visit the Contact Us page.