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Greenbrier County CVB to Debut Brag Bag at Chamber Mega Business After Hours

Posted: Nov 11, 2009

CVB Staff prepare brag bags for Thursday's event.

CVB Staff prepare brag bags for Thursday's event.

Lewisburg, WV (November 11, 2009) – The Greenbrier County Convention & Visitors Bureau (CVB) will debut brag bags at the Greater Greenbrier Chamber of Commerce Mega Business After Hours on Thursday, November 12, 5:30-8:30pm.

“We know that word-of-mouth is one of the most effective means of getting the word out about a destination. That’s why we’re asking locals to help us brag about the Greenbrier Valley to their family and friends,” said Kara Dense, Executive Director of the CVB. “We’re asking you to provide the name, and we’ll provide the information and postage to get it there. Let’s spread the word about our hidden gem that is the Greenbrier Valley!”

Visitors to the CVB booth will be asked to complete an entry form with the name and contact information of someone living outside of the Greenbrier Valley. Those people will then receive a brag bag mailed by the CVB.

Brag bags will contain fact sheets, calendar of events, accolades information, a Visitors Guide and a Greenbrier Valley magnet. Braggers who provide information will then be entered into the CVB’s drawing for the evening.

For more than 25 years, Roper research has tracked the effectiveness of word-of-mouth advertising. Its findings show the majority of people rely more than ever on friends and family, rather than advertising or editorial, to decide which restaurants to try, places to visit, hotels to stay in and videos to rent.

Mega Business After Hours is located in the WV Building at the State Fair on 219 south, Fairlea.

About the Greenbrier County Convention & Visitors Bureau:
The CVB’s mission is to strive each day to positively impact the area’s economy by marketing the region as a premier tourist destination. The Greenbrier Valley is the second most visited region in the state with 1.3 million visitors annually and an economic impact of more than $223 million.

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