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Posted: Jan 17, 2017
Lewisburg, WV – Two Greenbrier County entities were nominated in Blue Ridge Outdoor magazine’s annual “Best of the Blue Ridge” Contest and both claimed the highest honor. The Greenbrier was named the Best Luxury Outdoor Destination and Alderson’s Greenbrier River Campground won for the Best Campground.
The Greenbrier prevailed over the Biltmore Estate and The Omni Grove Park Inn, both in North Carolina. The resort was noted for its established amenities such as golf, tennis and the casino and praised for its more off-the-beaten-path pursuits such as canopy tours and guided biking and hiking outings.
The Greenbrier River Campground beat out Virginia neighbor, Douthat State Park, and Deep Creek Campground in North Carolina. The campground was described as having a “family-friendly atmosphere” and a variety of lodging options from tents and cabins to a vintage 1964 Shasta camper.
Blue Ridge Outdoors is a sports and outdoor adventure magazine covering 10 states in the Southeast and Mid-Atlantic. Their “Best of the Blue Ridge” is an annual, online contest where voters select the leading businesses and locations providing the top mountain experiences.
Click HERE for the complete story.
Posted: Jan 11, 2017
Lewisburg, WV – In order to assist tourism partners with their marketing efforts, the Greenbrier County CVB Partner Education Workshop Series was created. Perfect for the beginner -- a refresher for the experienced – the series equips tourism related businesses with basic “must do’s” and other easy-to-implement techniques proven to get customers in the door.
One critical area in today’s online marketing environment is the review, as it increasingly influences customer’s purchasing decisions. Managing reviews is more important than ever since the customer’s voice is now part of a businesses’ voice. There are dozens of review sites, but the most recognized are Trip Advisor and Yelp.
Growing Your Business Using Trip Advisor’s Free Tools is the next training in the series. Trip Advisor is the most used travel website in the world. It has over 350 million reviews, more than double that of Yelp. The site has over 6.5 million businesses and properties listed and it is estimated that over fifty percent of travelers visit Trip Advisor at some point during their online journey.
Greenbrier County CVB’s Marketing Manager, Beth Gill, will demonstrate how to claim a free Trip Advisor business listing. Participants will walk away knowing how to set up their business on Trip Advisor which includes navigating their account, adding photos, managing and responding to reviews and accessing other free tools.
Posted: Dec 20, 2016
Lewisburg, WV – The Greenbrier County CVB (Convention and Visitors Bureau) is excited to share that the Greenbrier Valley has recently received a slate of honors for local businesses, an elected official and a municipality.
Multiple local entities garnered attention in WV Living magazine’s annual contest, “Best of WV.” WV Living readers picked the winners by online voting. This is the fourth year for the contest and the Greenbrier Valley had six winners; it is the best local showing to date. The 2017 “Best of WV” title holders are as follows:
- The Wild Bean, Best Coffee Shop
- The Greenbrier, Best Resort and Best Place for Golf
- Lewisburg Chocolate Festival, Best Festival
- Smooth Ambler Spirits, Best Distillery
- Mayor John Manchester, Best Mayor
- Greenbrier Valley Brewing Company, Runner-up, Best Mountain State Brewing Company
WV Living is a lifestyle, culture and travel magazine that celebrates contemporary life in West Virginia. WV Living is printed quarterly with a circulation of 28,000.
Additionally, Lewisburg, WV is included as a location in the most recent edition of 1000 Places to See in the United States & Canada Before You Die. This is the third edition of the book which was released on November 30, 2016. The book is written by Patricia Schultz who authored 1000 Places to See Before You Die, the bestselling travel book of all time. Currently the third edition of 1000 Places to See in the United State & Canada Before You Die is the number one new release in Adventure Travel on Amazon.com.
Posted: Nov 4, 2016
November 4, 2016 (Lewisburg, W.Va.) – Officials with West Virginia’s Greenbrier Valley announced today its #ShopGBV campaign to kick off shopping for the holiday season. The campaign is designed to further build brand awareness, promote area partners and showcase the unique retail and local downtown shopping experiences throughout the Greenbrier Valley.
“Shopping in the Greenbrier Valley is unlike any other experience, and we are using this campaign to communicate that to visitors,” said Kara D. Dense, Executive Director of the Greenbrier County Convention and Visitors Bureau (CVB). “We know both the Baby Boomer and Millennial generations are keen experience and local shoppers. Our #ShopGBV campaign is designed to provide a consistent brand experience for individuals interested in shopping in the Greenbrier Valley.”
Dense also noted shopping locations in the Greenbrier Valley are not the typical mall experience, as items purchased are often one-of-a-kind.
“When people shop the Greenbrier Valley, they are giving our business owners the opportunity to reinvest in our communities. Our #ShopGBV campaign is designed to promote those efforts and remind people to visit the more than 100 shopping options in our downtown destinations,” Dense said.
#ShopGBV is a social media-centric campaign supporting part of the new brand campaign “Simply Get Away to the Greenbrier Valley” launched by the CVB in September to promote the destination to visitors.
“We know from our industry research, people come to the Greenbrier Valley to simply get away,” Dense said. “During the holiday season, visitors can come for the day, for a few days or for the weekend and enjoy all we have to offer.”
Upcoming event highlights in the Greenbrier Valley include:
November 4-12 – “One Slight Hitch” at Greenbrier Valley Theatre
November 4 - Downtown Lewisburg First Friday After Five
November 10 - Illstyle & Peace at Carnegie Hall
November 15 to January 15 - 60 Spectacular Days of Holiday Cheer at The Greenbrier
November 19 - “Spanxgiving” at Greenbrier Valley Theatre
November 19-20 - Lewisburg Holiday Festival
December 1-17 - “Let it Snow” at Greenbrier Valley Theatre
December 1 - WV Symphony Orchestra at Carnegie Hall (only balcony seating remains)
December 2 – Downtown Lewisburg First Fridays After Five
December 3 - White Sulphur Springs Holiday Open House
December 8 - Landau Eugene Murphy, Jr. at Carnegie Hall (only balcony and back orchestra seating remain)
December 10 – Girls’ Day Out in Downtown Lewisburg
About the Greenbrier Valley
The Greenbrier Valley is promoted by the Greenbrier County Convention and Visitors Bureau (GCCVB). Annually, tourism is a $4.5 Billion industry in West Virginia and Greenbrier County ranks in the top 5 of the state’s 55 counties. In FY2015, visitors spent $221.5 million in Greenbrier County. The tourism industry is responsible for one of every eight jobs in Greenbrier County. The GCCVB promotes every tourism-related event and destination in the County, driving positive economic impact and quality of life for residents.
Posted: Jul 15, 2016
Lewisburg, WV – In an effort to help local businesses, the Greenbrier County Convention and Visitors Bureau (CVB) is offering their Rack Card Co-op Program and the due date is soon approaching. The CVB worked to provide this marketing mainstay at an economical price of $280 for 5,000 rack cards or $360 for 10,000. These rack cards are 4” X 9” and include full color on both sides with a smooth, glossy finish.
Rack cards are an essential marketing tool for all businesses. They put the company’s information directly in the consumer’s hands. They are great for price and activity lists, menus and events. Rack cards can be used for special mailings and easily distributed through other business partners.
Posted: Jun 6, 2016
Lewisburg, WV - The Greenbrier County Convention and Visitors Bureau (CVB) will hold a training workshop for its Cooperative Advertising Mini-Grant Program on Friday, June 17 at 10 a.m. The session will be held in the Rahall Conference Room at the Greenbrier Valley Visitors Center in downtown Lewisburg. Any organization that is interested in obtaining marketing funds to use toward a tourism-related project should plan to attend.
Since 2002, the Greenbrier County CVB has set aside a portion of its annual budget to invest in tourism related community events and initiatives, awarding up to $2000 per project. Those eligible to apply include two or more businesses or a non-profit doing business in Greenbrier County. The goal of the mini-grant is to increase occupancy rates at Greenbrier County lodging properties, thus, suitable projects must promote visitor attendance and target markets outside of a 50-mile radius. The CVB reimburses 100 percent of the approved marketing expenses up to the total amount awarded.
Last year the CVB awarded over $24,000 in mini-grants and the recipients included the Greenbrier Historical Society, State Fair of West Virginia, United Way of Greenbrier Valley, Greenbrier Valley Theatre, Carnegie Hall, Edgewood Presbyterian Church 35th Annual Arts and Craft Show, the WV Dandelion Festival, the Lewisburg Chocolate Festival and others.
To ensure that all proposed expenses can be reimbursed, the CVB recommends that any group applying this summer attend the training program on June 17, as the application deadline is July 6, at 5 p.m.
Posted: May 25, 2016
Lewisburg, WV – The use of mobile technology, such as a smartphone or ipad, is as much a part of everyday life as record players and Walkmans once were. The pervasiveness of mobile devices has changed how business is conducted and its impact on tourism is especially important. These devices are used by Americans more and more to plan their travel.
To help local businesses capture the attention of these phone-wielding visitors, the Greenbrier Valley CVB (Convention and Visitors Bureau) is hosting an educational workshop. The session will be led by Miles Media, one of the world’s leading tourism marketing agencies that has worked with over 100 travel-focused businesses around the world.
The workshop covers how mobile technology has impacted traveler decision-making and which marketing strategies best reach them. A case study shows the importance of voice in creating an effective social media presence.
Posted: May 1, 2016
The Greenbrier County CVB is so excited to share that Lewisburg, WV was voted Happiest Town by the readers of Blue Ridge Country magazine. Lewisburg competed in the population less than 10,000 category and drew 30 percent of the total votes, runner-up was Blowing Rock, NC with 6 percent and third place was Floyd, VA with 5.74 percent.
Blue Ridge Country magazine conducted the online reader poll to find the Happiest Town in three population categories: less than 10,000; 10,000 to 49,000; and more than 50,000. Readers voted on sixty-one finalists that were selected based on several happiness factors such as low crime rate, high education levels, cost of living and walkability. Online voting took place from early December 2015 through the middle of January.
Lewisburg appears on the cover of the May/June edition in a striking sunset picture taken by local photographer, Connie Manchester. Inside, the article highlights Carnegie Hall and Greenbrier Valley Theatre for enriching the community with culture, notes the extensive culinary diversity available around town and recommends lodging at the General Lewis Inn for overnight visits. The issue also contains a full-page guest column by Lewisburg Mayor, John Manchester.
Executive Director of the Greenbrier County CVB, Kara Dense, stated “To be recognized in this well respected publication is amazing, but to have the cover shot and an editorial by Lewisburg’s Mayor, is something very special.”
Blue Ridge Country is a bi-monthly publication featuring original photography and award-winning stories about the history, travel and lifestyle of Virginia, North Carolina, Tennessee, Georgia, South Carolina, West Virginia and Kentucky.
Posted: Apr 28, 2016
On Tuesday May 3rd, the Greenbrier County Convention and Visitors Bureau (CVB) will celebrate National Travel and Tourism Week with an Open House at the Greenbrier Valley Visitors Center located in downtown Lewisburg. The CVB invites everyone to stop by between 9:30 am and 6 pm to register for a prize package, learn about tourism in the Greenbrier Valley and enjoy light snacks.
Running from May 1st to May 7th 2016, National Travel and Tourism Week was established to highlight the importance of the travel industry on the US economy. A 2014 study showed that $221.5M was spent by tourists in Greenbrier County last year; this equals $607,000 in spending each day by tourists which supports 2321 local jobs. In West Virginia $12.3 million a day is spent by overnight and day travelers supporting 46,000 jobs throughout the state. The genius of the travel industry is that there is basically an endless supply of customers and the jobs serving these customers will forever be local.
The Greenbrier Valley prize basket in currently on display at the Visitors Center and registration is available through May 6. The basket includes tickets to the The Greenbrier Bunker Tour, Lost World Caverns and a movie at the Lewis Theatre, complete with snacks. A gift certificate to Studio 40 and items from Aggies and Wolf Creek Gallery are included. The winner will certainly not go hungry as gift certificates from both the Dutch House and Jim’s Drive-In are included. A Southern Living Cookbook featuring a recipe from Jim’s Drive-In rounds out this package.
The Greenbrier Valley is also giving away a trip to the Greenbrier Valley in an online contest. Participants can enter this giveaway by visiting the CVB’s Facebook page at Greenbrier Valley, WV. The trip includes a stay at the Lewisburg Quality Inn, tickets to The Greenbrier Bunker Tour, Lost World Caverns, the Greenbrier Valley Theatre and certificates from Wolf Creek Gallery, Studio 40, Food and Friends and the Greenbrier River Campground.
Posted: Apr 25, 2016
Lewisburg, WV – The Travelocity Roaming Gnome is coming to the Greenbrier Valley, Thursday, April 27.
Roaming Gnome Itinerary –
8:30 am The Greenbrier
10:00 am The Salt Cave and Spa
1:30 pm Lunch at the Livery Tavern
3:30 pm Smooth Ambler Spirits
5:30 pm Greenbrier River Trail
The Roaming Gnome is visiting West Virginia through a partnership with the West Virginia Division Tourism. In addition to the Greenbrier Valley the gnome will also visit Thomas/Davis, Fayetteville, Parkersburg and Wheeling. The gnome will be making lots of appearances on social media. He can be followed on Twitter and Instagram at @RoamingGnome. When sharing on your social media please use the #gbvalley to capture all of the images of our area. For information about the Roaming Gnome’s whereabouts on Thursday, contact Kristi Godby, Media Relations Manager. Her cell phone number is 304.661.5115.
Posted: Mar 3, 2016
Lewisburg, WV - The Greenbrier County Convention & Visitors Bureau (GCCVB) is pleased to display quilts from the Alderson Quilters and Crafters Guild for March’s Art in the Valley exhibit. The annual quilt display is the largest exhibit in the Art in the Valley program and a local favorite. Guild members hang quilted table runners and decorative pieces from the walls, large quilts are hung from installed tubing and multiple chairs and quilt racks are used in the presentation.
The guild’s annual raffle quilt is on exhibition and tickets are available. Each year the group creates a quilt to raffle with the proceeds going towards the Alderson Community Center. This year’s quilt, “Memory Lane,” is a collection of 30’s style prints made into old-time patterns including the snail’s trail, drunkard’s path, rosebud and hour glass.
The Visitors Center began the Art in the Valley project as a way to provide local artists with an exhibition space. Each month the Visitors Center showcases a different artist or collections of artists. Art in the Valley is free and open to the public.
Posted: Feb 2, 2016
Lewisburg, WV - The Greenbrier County Convention & Visitors Bureau (GCCVB) is excited to announce that paintings from local artist, Edith McKinley, will be displayed in the Art in the Valley exhibit for February. Edith is well-known as the owner of “Edith’s Health and Specialty Store” in downtown Lewisburg.
Edith’s grandmother was an artist and her mother had an advanced degree in Textile Design, so she grew up with color chips and fabric swatches. She stated, “I was always going to be an artist, but life intervened with marriage, children and then Edith’s store.” In 2000, Edith decided to get out her grandmother’s art supplies and paint; she’s never stopped. She notes, “I love the way light and color interact. My paintings have layers of color so that the viewer’s eye can penetrate and combine them.”
The opening of Edith’s show The Intersection of Light and Color is February 5 during First Fridays after Five in downtown Lewisburg. Strum Sum Band will provide musical entertainment.
The Visitors Center began the Art in the Valley project as a way to provide local artists with an exhibition space. Each month the Visitors Center showcases a different artist or collection of artists. Art in the Valley is free and open to the public.
Posted: Dec 3, 2015
Lewisburg, WV - The Greenbrier County Convention and Visitors Bureau (CVB) will hold a training workshop for its Cooperative Advertising Mini-Grant Program at 10 a.m. on December 9. The session will be held in the Rahall Conference Room at the Greenbrier Valley Visitors Center in downtown Lewisburg. Any organization that is interested in obtaining marketing funds to use toward a tourism-related project should plan to attend.
Since 2002, the Greenbrier County CVB has set aside a portion of its budget to invest in tourism related community events and initiatives, awarding up to $2000 per project. Those eligible to apply include two or more businesses or a non-profit doing business in Greenbrier County. The goal of the program is to increase occupancy rates at Greenbrier County lodging properties, thus, suitable projects must promote visitor attendance and target markets outside of a 50-mile radius. The CVB reimburses 100 percent of the approved marketing expenses up to the total amount awarded.
The CVB awarded almost $9000 in the last round of mini-grants and the recipients included the United Way of Greenbrier Valley, Edgewood Presbyterian Church, Friends of the White Sulphur Springs National Fish Hatchery, the State Fair of West Virginia, Lewisburg Downtown Business Association, Greenbrier Historical Society, and Carnegie Hall.
The Greenbrier County Convention and Visitors Bureau is pleased to annouce that for the first time, Facebook advertising is eligible for funding. Logo usage guidelines for Facebook and other advertising are very specific, so attendance is encouraged to ensure that all approved expenses are reimbursable. The next application deadline is January 6, at 5 p.m.
Posted: Dec 1, 2015
Lewisburg, WV – The Greenbrier County Convention & Visitors Bureau (GCCVB) partners with Greenbrier County Schools to showcase the talent of local students. The Greenbrier Valley Visitors Center hosts musical presentations and displays student artwork, during December’s First Fridays after Five.
On Friday, December 4th, four music groups from three local schools take to the GCCVB stage. Greenbrier East High School Chamber Choir sings from 5:15 to 5:45 pm. Eastern Greenbrier Middle School Show Choir performs from 5:55 to 6:25 pm. Western Greenbrier Middle School Jazz Band plays from at 6:35 to 7:05 pm and Western Greenbrier Middle School Choir carols from 7:15 to 7:45 pm.
The Visitors Center showcases local artists in its monthly Art in the Valley exhibit. December and January are devoted to the artistic debut of Greenbrier County middle and high school students in an exhibit entitled “Share the Gifts of Our Talent.” The two- and three-dimensional artwork will be featured at the Visitors Center beginning Friday, December 4 and will remain on display through the end of January.
Mary Cole Deitz, Visitors Center Manager, says “I am thrilled to provide an opportunity to highlight the students’ creative and musical skills.”
Posted: Oct 15, 2015
Lewisburg, WV – Capture the rhythm and vibe of Appalachian Music at Greenbrier County’s ‘Meet the Mountain Music Trail’ event on Thursday, October 22. Sponsored by the Greenbrier County Convention and Visitors Bureau (CVB), the evening includes a premier of a short film about the West Virginia Mountain Music Trail and a live performance by Black King Coal.
The Mountain Music Trail stretches along the 200-mile, Route 219 corridor and includes the counties of Monroe, Greenbrier, Randolph, Tucker and Pocahontas. It connects venues, festivals, musicians, radio stations and others devoted to preserving West Virginia’s musical heritage. By sharing a cultural experience with visitors and residents alike, the Mountain Music Trail supports cultural tourism and sustainable economic development in the region.
This summer Wild, Wonderful West Virginia, in collaboration with Mountain Stage and the West Virginia Public Broadcasting team took to the road to capture the essence of the trail, producing a series of mini-documentaries that showcase some of the venues and musicians that reside there.
"This partnership with Wild, Wonderful West Virginia allowed us the opportunity to meet the people who make up these colorful communities all along the Mountain Music Trail,” Associate Producer of Mountain Stage, Vasilia Scouras, said. “We are honored and excited to help showcase the cultural traditions and musical landscape that make this mountainous 200-mile heritage trail one of a kind and unique to West Virginia."
The free-for-all event will be held at Carnegie Hall in Lewisburg with doors openings at 6:30 pm. Light refreshments will be served with craft beer provided by the Greenbrier Valley Brewing Company courtesy of their local distributor, the American Beer Company.
Monroe County will host their own event to share the Mountain Music Trail video premier on October 21 at 6:30 pm at Ames Clair Hall in Union. In addition, to the film, the evening will feature a performance by The Black Mountain Bluegrass Boys.
The Greenbrier County CVB and Travel Monroe are excited to partner with Wild, Wonderful West Virginia and other counties in preserving and showcasing West Virginia’s mountain heritage and invite everyone to attend the lively events.