Board of Directors and Committees
The Greenbrier County Convention and Visitors Bureau (GCCVB) is a non-profit 501c6 organization that was created to stimulate economic development by marketing the county as a tourist and convention destination. The non-membership organization represents more than 260 tourism related businesses in the county located in the southeast region of West Virginia.
The Bureau is governed and counseled by a 13-member board of directors made up of representatives from each municipality, as well as historical, cultural and recreational attractions and area lodging facilities. The board of directors meets on the fourth Thursday of each month.
The Bureau is fortunate to have a host of community members that volunteer to serve on the GCCVB’s following four working committees:
Finance & Funding Committee
Charged with overseeing the overall financial standings of the GCCVB and approving monthly statements of expenditures, the Finance & Funding Committee also acts as the majority of the Audit Committee, while increasing funding for the organization and overseeing budget comparables.
Grants & Research Committee
Charged with approving the mini grant program, this committee also analyzes research data in the following areas: market segmentation via hotels; per-visitor expenditures; research into sports marketing; visitor satisfaction; website interest and conversion; and three-year visitor profile and conversion study.
First Impressions Committee
Charged with helping develop gateway initiatives, signage improvements and the new Greenbrier County Visitors Center, the First Impressions Committee also works on problem areas such as litter campaigns, while working to ensure tourism partners receive adequate hospitality training.
Product Development Committee
Charged with enhancing or building new products to augment the visitors’ satisfaction, the Product Development Committee responsibilities include performing a sports marketing facilities review, creation of products matching visitor needs that have been identified, working with communities to develop lively village settings and ensure adequate retail product mix.
Marketing Advisory Committee
Charged with reviewing and discussing the marketing and publication relations efforts of the CVB. From Visitor Guide concept to advertising placements to media outreach, members of this committee bring together a diverse background of experiences from all parts of the County.